New Investments Unlock Growth Opportunities for One of the Nation’s Leading Cold-Pressured, Organic Juice and Smoothie Brands San Diego, Ca.
(August 19, 2015) – Suja Life LLC. (Suja), named the #2 Most Promising Company in 2015 by Forbes, is pleased to announce an investment and distribution partnership with The Coca-Cola Company. Coca-Cola’s minority investment will increase the availability of Suja, moving the brand closer to achieving its mission of democratizing organic, cold-pressured juice. The Coca-Cola Company will also begin distributing Suja through the Odwalla chilled direct store delivery system. In addition, the Merchant Banking Division of Goldman Sachs has made a minority investment in Suja. The closing of these deals provides Suja with the expertise and accessibility to further increase product distribution and operational efficiencies, as well as the ability to expand its manufacturing facilities to increase capacity in response to growing demand.
“When we started our home-delivery juicing company in San Diego about three years ago, we couldn’t have imagined the incredible growth and consumer demand that we face today,” said Jeff Church, CoFounder and CEO of Suja. “As we continued to innovate and find ways to democratize juice, we soon realized that for us to take the business to the next level in providing organic, cold-pressured juice to even more people, we needed to find the correct strategic partners. As these new partnerships begin, nothing will change in Suja’s promise to its fans: our juice will always be organic, non-GMO, coldpressured, and free of any additives.”
Suja has experienced unprecedented growth in the natural foods and conventional channels, quickly rising in ranks to become one of the most popular cold-pressured juice brands in the country. However, since day one, the company’s mission remains the same as it is today – to democratize the best quality juice, with the goal of getting organic, non-GMO, cold-pressured juice in the hands of as many people as possible. The brand’s first step in realizing this mission was the launch of Suja Essentials™ – the first USDA organic, non-GMO, cold-pressured juice available for less than $4. In Suja’s second step toward completing their brand mission, they realized the need to partner with a large and expert organization like The Coca-Cola Company to help provide additional support, specifically as it pertained to distribution, efficiencies and capacity expansion.
“Suja’s commitment to excellence in its beverages, operations and mission has positioned it as a leader in the rapidly-growing organic juice segment,” said Mike Saint John, President, Value Added Dairy and Natural Health Beverages, Coca-Cola North America. “This, coupled with the resources of The Coca-Cola Company including our unmatched distribution system, will expand availability of this delicious beverage. Suja’s great-tasting, organic juice will nicely complement our broad portfolio and expand it further to meet people’s beverage needs.”
The benefits of the partnership with The Coca-Cola Company and the Merchant Banking Division of Goldman Sachs will quickly be evident to consumers as they begin to see Suja in even more places. Behind-the-scenes, Suja will continue to innovate and push boundaries within the health & wellness space while remaining committed to its promise to consumers. Suja’s juices and smoothies will always be USDA Certified Organic and Non-GMO Project Verified, and will always be cold-pressured using High Pressure Processing to kill any harmful bacteria and preserve maximum nutrition and taste. Suja will never compromise on the quality of its ingredients, delivering convenient nutrition in each and every sip, and all juices and smoothies will be free of artificial and natural flavorings, preservatives, additives, and artificial ingredients. Throughout this all, Suja remains thankful to their loyal fans who have consumed over 40 million bottles since the brand launch.
Piper Jaffray & Co. was the advisor to Suja and the sole advisor on the transaction. The Giannuzzi Group, LLP served as legal counsel to Suja through the transaction and continues to be the company’s legal counsel.
About Suja Juice Co.
Suja Juice™ began from a shared dream to help people transform their lives through conscious nutrition. The three handcrafted lines of cold-pressured juices, Suja Classic™, Suja Elements™ & Suja Essentials™ are Certified Organic and verified Non-GMO by the Non-GMO Project. All juices and smoothies are coldpressured using High Pressure Processing (HPP) to kill any harmful bacteria and preserve maximum nutrition and taste. Suja revolutionized juice with the launch of Suja Classic™ the company’s original cold-pressed juice line. Suja Elements™ are juices with a purpose. For every bottle purchased, 20¢ – 25¢ is donated to an important social or environmental cause through the Suja Elements Cause Collective™. In 2014, Suja introduced, Suja Essentials™ – the first USDA organic, non-GMO, cold-pressured juice available for less than $4. With a wide range of cold-pressed organic offerings, Suja™ has a juice for every lifestyle. Suja can be purchased at grocery, natural and mass stores nationwide and through SujaJuice.com, and Amazon.com. For more information on Cold-Pressure Technology, please visit www.ColdPressured.Org
WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner.
“Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with WAT-AAH!,” Ariana said. “My fans are my everything and, because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share WAT-AAH! with everyone!”
Ariana will be the face of WAT-AAH!’s newest marketing strategy, “OWN YOUR FUTURE,” which highlights healthy hydration as a core part of empowering kids and teens to take charge of their health and future. The multi-million dollar advertising campaign will be handled by WAT-AAH!’s agency of record Berlin Cameron United, the former ad agency for Coca-Cola, VitaminWater and Dasani.
“Kids today respond to messages and people that are authentic and genuine. This is why we partnered with Ariana,” said Rose Cameron CEO/Founder of WAT-AAH!. “To us, Ariana perfectly symbolizes ‘OWN YOUR FUTURE.’ She is entirely her own creation. Her determination, creativity, business savvy, and mastery of social media has landed her at the top of her profession inspiring millions of kids and teens worldwide.”
WAT-AAH! is a line of functional water available in both still and sparkling varieties and is free of sugar or sweeteners. Since its founding in 2008, WAT-AAH! has experienced a compound average annual growth rate of over 220 percent. The brand’s success can be attributed to its timely mission of championing children’s health, including the annual Move Your Body initiative and Taking Back the Streets campaign, both in support of the First Lady Michelle Obama’s health agenda.
Editors’ Note: Photos are available via the Associated Press Photo Network and on the Internet at Feature Photo Service’s link through http://www.newscom.com
WAT-AAH! is a brand of water targeted to kids and teens. Since 2008, WAT-AAH!’s mission has been to make water undeniably cool and desirable among kids and teens. With its iconic logo, a boy screaming “Drink WAT-AAH!,” the brand has successfully competed against sodas and sugary drinks for kids’ attention and is leading them to embrace a healthy and active lifestyle. WAT-AAH! has been successful in the marketplace, ranking among the top 10 in its category. WAT-AAH! continues to reach millions of kids and teens through its distribution in schools and major supermarkets including: Kroger and its banners (Dillons, Fred Meyer, Fry’s, King Soopers, QFC, Ralph’s and Smith’s), Walmart Neighborhood Markets, AHOLD (Stop & Shop, Giant-Landover, Giant-Carlisle and Martin’s), Delhaize America (Hannaford and Sweetbay), Wegmans, Harris Teeter, Ingles, ACME, Shaw’s, Giant Eagle, Albertsons, ShopRite, Whole Foods Markets and many others. To learn more, visit wat-aah.com.
ABOUT ARIANA GRANDE:
ARIANA GRANDE first landed at the top with her first full-length album for Republic Records, Yours Truly, which included the double-platinum hit “The Way.” The album debuted at #1 on the Billboard Top 200, Billboard Digital Albums Chart, and iTunes Overall Albums Chart. The first single from her sophomore album, “Problem” featuring Iggy Azalea, saw her become the “youngest woman to debut with over 400K sold first-week”. The platinum smash debuted at #1 in 65 countries, topping the iTunes Overall Top Songs and Pop Songs charts for four weeks. In 2014, she also became the first woman in history and the first artist since Michael Jackson to simultaneously have three songs in the Top 6 of the Digital Songs Chart. Grande has also been named “Best New Artist” at the American Music Awards in 2013, “Favorite Breakout Artist” at the People’s Choice Awards 2014, the “Young Influencer Award” at the iHeartRadio Music Awards, as well as “Choice Female Artist” and “Choice Single” for “Problem” at the 2014 Teen Choice Awards.