LOS ANGELES — BODYARMOR® SuperDrink™ is proud to welcome James Harden to its impressive line-up of athlete partners. Harden, like hundreds of professional athletes and thousands of amateur athletes, has been drinking BODYARMOR as part of his training regimen throughout the season – and will now be an official member of the team.
In addition to holding an equity stake in the company, Harden will be featured as the face of a national promotion which will launch on March 1st, and he will also appear in an in-store advertising campaign for the brand. Additionally, Harden will help promote the latest BODYARMOR “Upgrade Your Sports Drink” marketing campaign with a national text to win program, where a lucky winner and a guest will get an UPGRADED Pro Basketball Playoff Experience complete with an UPGRADED first class flight, hotel suite, and UPGRADED courtside tickets to a playoff game.
Harden, who has had an impressive season which includes starting on the All-Star team and leading Houston to one of the top records in the conference, takes his training and fitness seriously. Because good health is important to him, Harden carefully chooses what he puts into his body and BODYARMOR has become a natural fit in his professional and personal life as his drink of choice. BODYARMOR provides superior nutrients and hydration for today’s athletes, is loaded with more electrolytes, vitamins and coconut water, and is an upgraded sports drink that provides the right fuel for the next generation of superstars.