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Originally posted on FoodBev.com

Campbell’s has invested $10 million in US meal kit upstart Chef’d, less than two weeks after Unilever led investment in a similar kind of business.

The soup company will become Chef’d’s largest strategic investor and receive a seat on the company’s board of directors. The deal will help grow Campbell’s e-commerce capabilities, with Chef’d offering an online platform through which consumers can order meal kits from various different brands.

Unlike other meal kit delivery companies, which focus on a singular product line, Chef’d brings together various different offerings from the likes of Atkins and Weightwatchers.

Chef’d has also developed its own range of meal kits covering different meal times and cuisines.

Campbell Soup president and chief executive officer Denise Morrison said: “E-commerce will transform the food industry in similar ways to how it transformed entertainment and apparel. It is a game changer for consumers, food makers and retailers alike. The movement is irrevocable and irreversible. In the future, shopping for and preparing meals will be flexible, fully automated and even anticipatory. Chef’d will help Campbell connect with our consumers where they are today and, more importantly, where they’re headed.”

Campbell’s expects e-commerce food and drink sales to reach $66 billion by 2021, and its latest investment will be a vote of confidence in the overall meal kit concept.

Chef’d CEO Kyle Ransford added: “We are actively looking to add strategic partners and Campbell’s outlook on the future of food and e-commerce aligns perfectly with the Chef’d vision of the future of online grocery. Both Campbell and Chef’d believe in continuing to drive innovation in the new food economy, particularly around consumer customisation and e-commerce solutions.”

Campbell’s is joined in investing in Chef’d by Fresh Direct, which is making a follow-on investment to their Series A investment.

It comes less than two weeks after Unilever led investment in Sun Basket, the US organic meal delivery service, as part of a $9.2 million funding round.

The company offers consumers meal kits delivered to their door weekly, consisting of organic and non-GMO ingredients alongside an easy-to-prepare recipe.

Sun Basket grew sales by 1,300% in 2016 and has added $124 million in new annual revenue run rate since last September alone, underscoring the potential in this nascent market.

The meal box format has experienced strong growth in recent years, inspired by Scandinavian retail and buoyed by the addition of many new companies in markets around the world.

As the sector evolves, many find themselves offering a specific point of difference – like ethical or organic ingredients – or, as Chef’d has done, bringing a large number of services together in one place.

The Giannuzzi Group acted as legal counsel to Chef’d.

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Originally posted on First Beverage Group

Los Angeles, CA – May 24, 2017 – First Beverage Ventures, the private equity arm of First Beverage Group, is pleased to announce its investment in GEM&BOLT as the lead investor in an equity raise completed by the company.

Distilled in Oaxaca, GEM&BOLT is an artisanal mezcal made with 100% espadin and the Mexican herb damiana, known for its mythological healing properties.

Mezcal is one of the fastest growing spirit categories, tapping into consumer interest in agave-based spirits as well as craft spirits that incorporate local ingredients and production methods. GEM&BOLT’s founders developed their unique brand with a local artisanal mezcal-producing family in Oaxaca and created a product that is both smooth enough to drink on its own and well balanced to mix perfectly in a fresh cocktail.

The company will use the proceeds from this raise to increase retail availability by expanding its sales and marketing efforts with key distributor partners in the United States.

“GEM&BOLT is a truly unique and standout brand in a high-growth category,” said Bill Anderson, founder and CEO of First Beverage. “But most importantly it’s a brand led by four women who bring a rare combination of vision, purpose, style and execution. We couldn’t be more grateful to have the opportunity to join them in their journey.”

“There’s a great deal of market interest today in mezcal as a result of the category’s significant growth,” noted Kristen Bareuther, a managing director at First Beverage. “GEM&BOLT’s highly differentiated product – in taste profile, positioning and packaging – coupled with its core consumer following and dedicated, deeply experienced founder team make it an exciting proposition for First Beverage.”

Created by artist-alchemist duo AdrinAdrina and Elliott Coon, GEM&BOLT is the culmination of a journey which started with a shared bohemian childhood and an interest in apothecary and the homeopathic benefits of herbs and led to a love of mezcal and its role in Mexican culture. “We are on the front end of defining what this category can become with a brand that was born out of a love and respect for art and nature,” said AdrinAdrina. “The sense of place that comes from what we are doing here in Oaxaca is so powerful,” added Elliott Coon. “There is a natural harmony between the agave and damiana that each thrive here, and we have taken our time to craft a mezcal spirit that is truly experiential and celebrates a bond between art + plants.”

AdrinAdrina and Elliott Coon partnered with seasoned beverage veterans, Jody Levy, co-founder and creative director at WTRMLN WTR, Lisa Derman, former COO of Stoli Group USA, and Vicente Reyes, an agave beverage expert based in Oaxaca, Mexico who is actively involved in the cultivation and preservation of agave, and correspondingly, mezcal, to create an artisanal product that brings together art + plants in a manner that honors its cultural traditions.

“We love the work we are doing and the culture that grounds us and guides us at GEM&BOLT,” said Lisa Derman. “There is a satisfaction to making something that is pure and authentic, paying homage to great traditions and bottling an experience that can be shared in new circles and in new ways. Our partnership with First Beverage is the next step in our journey, and one that we are very excited for.”

The Giannuzzi Group acted as legal counsel to GEM&BOLT.

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Originally published on PR Newswire

WALTHAM, Mass., May 3, 2017

Spindrift, the first sparkling water made with real fruit, announces the closing of $10 million of new growth capital led by VMG Partners, a private equity firm that specializes in investing in and building branded consumer product companies. Additional investors in the round include Prolog Ventures, Karp Reilly, and other existing investors.

Spindrift experienced more than 800 percent growth in revenue over the past 24 months. Driven by consumer demand for brands that offer simple ingredients and a focus on transparency, Spindrift has been able to grow steadily in the emerging sparkling water space. New capital allows the brand to continue expansion into other classes of trade while investing in production infrastructure to allow for greater capacity around bringing quality products using only real ingredients to market.

“We are excited and humbled by the continued support for our brand,” says Founder & CEO Bill Creelman. “In most ways, working with real ingredients is a complete reset for the sparkling category. This capital allows us to continue to support our current business partners and pursue expansion opportunities in new channels and geographies.”

“We’re thrilled by the opportunity to continue our partnership with Spindrift. It is a superb brand, with fantastic products, and a talented and experienced management team,” said Robin Tsai, principal at VMG and Spindrift board member.

“Sparkling water is a category where the youngest brand is 30 years old,” added Ilya Nykin, managing director for Prolog. “What excites us is the opportunity to usher in a new age of sparkling: sparkling 2.0.”

Creelman started Spindrift in 2010 as a solution to kick his soda addiction, and to build something he felt comfortable giving to his young kids. The decision to use real fruit originated from growing up on a farm in Western Mass. where his groceries were sourced primarily from local farms. From the kitchen to the board room, Spindrift first started in his house in Charlestown, Mass. and now has more than 30 employees and is distributed nationally in key retailers such as Trader Joe’s, Target and Costco.

The Giannuzzi Group acted as legal counsel to Spindrift.

For more information about Spindrift, please visit www.spindriftfresh.com.

Originally posted on City Buzz List

Kidfresh, the fast-growing brand of better-for-you frozen kids meals announced today that it has closed on its Series B equity round of funding led by Monogram Capital Partners, alongside existing institutional investors Emil Capital Partners and AccelFoods.

Founded by Matt Cohen and Gilles Deloux, two fathers frustrated by the lack of better-for-you food choices for their children, New York based Kidfresh has grown into a nationally distributed line of frozen meals. The Kidfresh platform offers a line of reinvented children’s favorite meals enriched with vegetables, made with wholesome ingredients and no artificial flavors, colors, or preservatives. This round of funding will be used to accelerate growth and continue to disrupt the category, expand the Kidfresh team, drive brand awareness and support its rapid expansion into new growth channels.

“We want children to have better food choices than we had as kids,” says Kidfresh Co-Founder Matt Cohen. “Today’s parents are saying no to processed foods and yes to nutritious and convenient meals for their children. We are creating a solution for them and a destination in the frozen food aisle. Monogram, Emil Capital and AccelFoods constitute the dream team for Kidfresh and are simply the best partners in the industry. We are thrilled!”

“We are incredibly excited to join the Kidfresh team,” said Monogram Founder and Partner Jared Stein. “In today’s often crowded consumer landscape, Matt and Gilles have built a brand with a strong reason to exist in a category of frozen food that is starved for innovation. At its core, Kidfresh is on an authentic mission to provide parents with food offerings that are equal parts healthy and convenient at an approachable price point. We believe the next generation of moms will increasingly look to Kidfresh as a trusted partner in feeding their families, and look forward to supporting the team in this exciting next phase of growth.”

“As a Venture Capital firm focusing on the new American consumer and its desire and demand for ‘better and healthier choices’, Kidfresh has been a perfect fit for us since our first investment a few years ago,” commented Founding Partner Andreas Guldin. “And we are so excited to further support the vision, the brand and the exceptional management of Kidfresh on the journey to provide just better food and real solutions to consumers who care about what their families eat!”

AccelFoods Co-Founder and Managing Partner Jordan Gaspar added, “In partnering with Kidfresh, we see tremendous opportunity in investing behind a company that addresses an underserved market, children. As working moms, we have been looking for a platform focused on nutrition for young families since we launched AccelFoods. It is time for innovation in our children’s meal solutions. We look forward to supporting a banner year for Kidfresh as it continues its mission to transform the food that working parents offer their families.” The early-stage investment fund is known for curating innovative brands in food & beverage and positioning them for high growth.

The Giannuzzi Group acted as legal counsel to Kidfresh.

ENGLEWOOD CLIFFS, N.J.–()–Unilever announced today that it has signed an agreement to acquire Sir Kensington’s, a New York-based condiment maker.

“Working with Unilever will allow us to more rapidly expand distribution while holding true to our values as we help define the next generation of good food.”

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Sir Kensington’s is a mission-driven company and a pioneer and leader in condiments sold in the organic and natural marketplace. Having seen strong growth the past four years, the product line now includes award-winning mustard, ketchup, mayonnaise and a ground-breaking vegan mayo made from aquafaba called Fabanaise™. Launched in 2010, Sir Kensington’s is dedicated to using the finest, sustainably sourced ingredients. Sir Kensington’s mission, and its products, align with Unilever’s vision to make sustainable living commonplace and will complement the company’s current portfolio of products in its Foods category.

“We are excited to bring Sir Kensington’s into the Unilever family. Their mission to bring ‘integrity and charm to ordinary and overlooked food’ is very much in line with our Unilever Sustainable Living Plan,” said Kees Kruythoff, President, Unilever North America. “Sir Kensington’s is an innovative business with outstanding products and a leader in the organic and natural marketplace. We look forward to leveraging our joint understanding of food trends and consumer preferences to significantly grow the business.”

Matthew McCarthy, Vice President of Foods, Unilever North America, added: “Sir Kensington’s is a beautiful brand. The acquisition aligns perfectly with our global Sustainable Nutrition strategy, moving us forward on our mission to delight consumers, produce delicious food with less impact on the environment and promote nutritious cooking.”

Unilever continues to support a transforming food industry by committing to produce food that tastes good, does good and doesn’t cost the Earth.

“We’re honored to partner with such a progressive and purpose-driven company in this next chapter,” said Mark Ramadan, CEO & Co-Founder, Sir Kensington’s.

Scott Norton, Co-Founder, Sir Kensington’s, added: “Working with Unilever will allow us to more rapidly expand distribution while holding true to our values as we help define the next generation of good food.”

Co-Founders Mark Ramadan and Scott Norton will continue in their roles at Sir Kensington’s.

Terms of the deal were not disclosed. The deal is expected to close in the next few weeks. The Giannuzzi Group acted as legal counsel to Sir Kensington’s. 

 

Originally posted on WWD

L Catterton and a handful of celebrities, including Karlie Kloss, have teamed up to invest in coconut oil brand Kopari Beauty.

The San Diego-based brainchild of cofounders Bryce and Gigi Goldman, Kiana Cabell and James Brennan, Kopari launched online only in 2015, followed by a sephora.com launch last October and recent QVC debut. The company’s products include Coconut Sheer Oil, $44; Coconut Body Glow, $42; Organic Coconut Melt, $38; Coconut Balm, $32; Coconut Crush Scrub, $28; Coconut Misting Body Oil, $34; Coconut Body Milk, $30; Coconut Cleansing Oil, $32; Coconut Rose Toner, $24; Coconut Face Cream, $38, and Coconut Lip Love, $10.

“The capital really will drive more of the awareness building,” said Michael Farello, managing partner at L Catterton, which has invested in beauty companies CoverFX, Bliss, Clio Professional, Dr. Wu, Ideal Image, Intercos Group and StriVectin.

The L Catterton and celebrity money (Ashton Kutcher, Mila Kunis, Hilary Duff and Shay Mitchell are also investing) should also help Kopari expand in terms of geographies and products — right now, the vast majority of Kopari’s sales come from its own e-commerce operations. Kopari and L Catterton were both mum on the details of the minority investment and sales figures, but industry sources estimated the brand had about $5 million in sales for 2016.

“We’re looking to increase sales over [the year] by at least three or four times, and not only the capital they brought to the table, but the other resources and support that they bring is going to help us get there,” said Bryce Goldman, Kopari’s chief executive officer. The celebrities mainly came into play through Brennan, a restaurateur who also founded Suja Juice, which counts Leonardo DiCaprio as an investor, he said. “Having them as investors and actually writing checks into the company really sets the stage for…some way to work together down the line in a very authentic fashion,” Brennan said.

Immediately down the line is Kopari’s launch in 340 Sephora U.S. doors, where the brand’s Organic Coconut Melt and Coconut Body Glow are set to launch as part of the Scouted by Sephora program, which features niche beauty brands. Coconut Melt is the company’s bestseller, while Body Glow and Sheer Oil are tied for second place, according to the brand.

“They’ve got an increased focus on indie brands, and they realize a lot of their customers and people, in general, are interested in these up-and-coming brands and discovering those brands, with a focus on natural, so we fit both of those boxes,” said Gigi Goldman. Kopari exceeded initial expectations on sephora.com, she added, noting that it also did well during its four airings on QVC. International shipping direct from the Kopari site launched about six weeks ago, and the business works with Sephora Canada and is in discussions with Sephora Europe.

Kopari's product lineup is made with coconut oil from the Philippines and without toxins.

Kopari’s product lineup is made with coconut oil from the Philippines and without toxins.

Kopari’s niche positioning — the brand makes natural products with coconut oil sourced from the Philippines, without sulfates, silicones, parabens, GMOs or toxins — is one of the things that drew in L Catterton.

“Kopari came up on our list early as one of the dozen or so brands that we’re tracking and watching,” said Farello. “It’s natural and efficacious and we look for that combination and see both of those trends as ones that will continue to endure for the next five-plus years.”

On the product side, Kopari’s focus right now is on driving sales of the skin-care range that launched in January — the cleansing oil, toner, cream and lip balm — but the ingredient stories of future products may veer beyond just the coconut, the founders said.

“We are looking at other components and ingredients as well,” said Brennan. “Things that enhance the benefits of coconut oil are very important to us as well,” Cabell added.

Kopari is the latest digitally native beauty business to attract investor capital. Recently, skin-care and makeup brand Glossier raised a $24 million Series B venture capital round from IVP and Index Ventures. Other Internet-savvy brands like Too Faced, Becca Cosmetics and NYX have attracted Estée Lauder and L’Oréal as buyers. For the big beauty players, betting on digitally fluent brands brings know-how and growth in house; for private equity firms that watch the size and multiples on big beauty exits, investments provide the chance to reap those returns.

*The Giannuzzi Group acted as legal counsel to Kopari.

Originally posted on Fortune.com; Written by John Kell

The move builds on the minority stake PepsiCo took in KeVita back in 2013.

PepsiCo has agreed to fully acquire sparkling probiotic drink maker KeVita, a deal that will diversify the soda and snacking giant’s portfolio by adding another brand that taps consumer interest in healthier beverages.

Rumors of a potential deal between PepsiCo  PEP -0.92%  and KeVita surfaced last month when Reuters reported the parties were close to a deal the news agency pegged at “less than $500 million.” Fortune has learned that the transaction price is actually around $200 million.

The transaction, which is set to close over the next couple of months, builds on the minority stake PepsiCo took in KeVita back in 2013. PepsiCo helped KeVita expand distribution, and intends to further push the brand’s access to retail markets now that it will fully own it.

For PepsiCo—owner of the namesake soda brand, Gatorade, Frito-Lay, and Quaker Oats—the deal is a way to bulk up on the consumer trend toward “functional” beverages, which are selling strongly as consumers look for more nutritional benefits in the foods and drinks they consume. KeVita is also on-trend in other ways: the beverages in the portfolio generally contain between five and 45 calories per serving, and most of the flavors are sweetened with stevia and contain no sugar.

Adding KeVita to PepsiCo’s portfolio will also help the beverage giant make good on its promise that by 2025 at least two-thirds of its global beverage portfolio volume will have 100 calories or fewer from added sugars per 12-oz serving. The entire KeVita line, with 27 skus currently on shelves today, meets that criteria.

The move is also a significant pivot for PepsiCo as it aims to diversity the portfolio to tilt more heavily toward beverages that are in the health and wellness space of the grocery aisle at a time when U.S. consumers are drinking less carbonated soft drinks because of concerns about high calorie counts and some sweeteners found in those drinks. Consumers are leaning more toward bottled water, juices, kombucha, and flavored waters that are more on trend today, so it makes sense that PepsiCo would want more brands in house to address those broader trends.

PepsiCo doesn’t often fully acquire brands like KeVita, which was founded in 2009, as the company’s management is fairly prudent about not overpaying for a food or beverage startup. Chief executive Indra Nooyi has said that while PepsiCo doesn’t shy away from making investments that can create value for shareholders over the long term, finding the right buying opportunity can be a challenge. Smaller startups, in particular, are often excessively priced.

“The truth is, we look at almost everything that’s out there, but obviously we buy very, very few things,” vice chairman and Chief Financial Officer Hugh Johnston told The Streetin an interview earlier this year. He said PepsiCo tends to average less than $500 million per year in tuck-in acquisitions.

Upon closing, KeVita will operate independently with its production and bottling facilities located in California. The brand’s co-founders, Bill Moses and Chakra Earthsong, will stay on and serve as brand ambassadors. KeVita will be tucked into the PepsiCo Premium Nutrition business, which also includes the juice and smoothie Naked Juice and sparkling juice maker IZZE.

The Giannuzzi Group, LLP acted as legal counsel to KeVita.

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Originally posted on PR Newswire

WTRMLN WTR provides delicious hydration for both casual and serious athletes and those seeking a healthier life.  It consists of nothing but cold pressed watermelon and a drop of organic lemon juice.  Straight from the fruit with no added water, sugar, or artificial ingredients, WTRMLN WTR is low in calories and sugar.  It is packed with electrolytes (especially potassium), the amino acid L- Citrulline, and the antioxidant Lycopene, plus, it’s an excellent source of Vitamins A and C.  The product is all natural, gluten free, non-GMO, vegan, and kosher.

“Beyoncé’s partnership and investment brings energy and purpose to our mission to help educate consumers about clean, healthy hydration for active lives,” states Levy.

With all the functional and nutritional values, fitness trainers, pro athletes, and health conscious consumers are increasingly turning to WTRMLN WTR, especially at that critical point of sweat. It is this connection to fitness, the mission of the Company, and a compassionate approach to business that inspired Beyoncé’s involvement.

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” said Beyoncé.   ”This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

With annual revenues currently on pace to more than triple in 2016 from the previous year, the company is poised for major growth. “CAVU is excited to partner with a brand that uses America’s superfruit to create a deliciously hydrating beverage that’s perfect for all fitness occasions” says partner Rohan Oza.

The Giannuzzi Group, LLP acted as legal counsel to WTRMLN WTR.

About WTRMLN WTR

WTRMLN WTR is one of the least expensive, most accessible cold pressed juices on the market.  It is made from the millions of pounds of unused waste watermelons in the United States annually (otherwise known as ‘ugly’ fruit). WTRMLN WTR was founded in 2013 by Jody Levy and Harlan Berger, CEO and Founder of Centaur Properties.

The Company’s mission is rather simple: better, more sustainable methods of food production, less waste, a smarter planet, healthier humans, a healthier world, more love, equality, decency and kindness.

WTRMLN WTR is currently available in 12oz and 1L packages at 7,500 retail doors across the United States and Canada, including Whole Foods, Kroger, Costco, Safeway, Wegman’s, Sprouts, as well as at airports and colleges and online at Amazon.com. To learn more, visit www.wtrmlnwtr.com. @WTRMLNWTR #WTRMLNWTR.

Published on BeNET.com

Written by Ray Latif

Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes approximately seven months after DPSG acquired an 11.7 percent stake in BodyArmor for $20 million. DPSG now owns 15.5 percent of the brand, and, as a result of the investment, is the second largest shareholder behind BodyArmor chairman and co-founder Mike Repole.

In a call with BevNET, Repole said that the funding will go toward new staffing and marketing initiatives, including an upcoming media campaign scheduled to launch this week.

Formulated with natural electrolytes, coconut water and vitamins, BodyArmor is marketed as a natural and better-for-you alternative to sports drinks that are made with artificial ingredients. Launched in 2012 by serial beverage entrepreneur Lance Collins and Repole, the former president of vitaminwater, the brand is distributed nationally and has been part of DPSG’s allied brand portfolio since 2013. DPSG’s direct store delivery system manages distribution of BodyArmor in 34 states; it’s represented by independent wholesalers in other parts of the U.S. Repole praised the partnership with DPSG as key to BodyArmor’s development.

“Dr Pepper Snapple Group gives us the distribution muscle to compete nationally with Gatorade and Powerade,” Repole said. “This [investment] solidifies their confidence in the brand. We have a great relationship, and I think we have the same vision for what we see in this sports drink category and what we see for the potential of BodyArmor.”

Although Gatorade and Powerade collectively hold a 98 percent share of the sports drink category, BodyArmor is growing fast. Sales of the brand reached $47 million in multi-outlet channels (not including convenience stores) over a 52-week period ending on March 21, according to data provided by IRI, a Chicago-based market research firm. The figure represents a 190 percent increase in sales from a year prior.

BodyArmor sales are even more impressive in the convenience channel and other independent retailers, Repole said. He projects total sales of the brand to reach $150 million by the end of the year.

To support growth, BodyArmor will continue to lean on an impressive roster of professional athlete endorsers, including Andrew Luck, Mike Trout, James Harden, Richard Sherman and Dez Bryant — all of whom are also investors in the brand. Perhaps its best-known athlete partner is Kobe Bryant, who in 2014 acquired an estimated 10 percent of BodyArmor.

The Giannuzzi Group, LLP acted as legal counsel to BodyArmor.

Published on PR News Wire

NEWBURY PARK, Calif., April 4, 2016 /PRNewswire/ — Veestro, the leading gourmet plant-based meal delivery service, announced today that it has secured $1.5 million in financing, an investment led by M&A Capital, Inc. and Starcorp International S.A. The funding will accelerate the company’s aggressive growth driven by health-minded consumers looking for convenient solutions to meal planning and preparation.

Since the company’s launch in 2013, sales have increased by more than 300% per year, mainly due to the ever-increasing trend of healthy eating paired with the growing need for day-to-day convenience.  “Plant-based diets are generating conversations every day which are fundamentally transforming the way consumers think about the food they eat,” commented Mark Fachler, Founder and CEO of Veestro. ”America is becoming more and more health conscious, yet at the same time they are looking for solutions to make life easier. This is where Veestro comes in, offering the solution for people who want to eat healthy, organic, plant-based meals, but don’t have the time to go food shopping or to cook a meal. It saves them from the trap of ‘fast food’, which is usually extremely unhealthy.”

Building on this momentum and the current demands driven by consumer behavior, Veestro will use the financing to build and equip a new 20,000 sq. ft. production facility, establish a new distribution center on the East coast, support marketing efforts, and finance a select few strategic hires. As Veestro executes expansion plans in the first half of 2016, the brand also looks to unveil a rebranding in the first half of the year.

“Finding innovative, successful, and disruptive business concepts in the food industry is a challenging task,” noted Oliver Preuss, Principal, Starcorp International S.A. “Veestro encompasses all of these attributes and more.  Their delicious, healthy and organic plant based home delivery meal business concept embraces society’s ever evolving awareness of the benefits provided by living a healthier lifestyle. Veestro allows easy access for busy individuals to the advantages afforded by healthy organic food. We believe to have found the ideal partner to take advantage of this ever growing market trend.

Carlos Garcia de Paredes, Director at M&A Capital, Inc. echoed the brand growth potential sharing, “Not only is the organic food industry growing at double digits every year, but is only 5% of the food industry as a total.  With the healthier lifestyle of millennials, and their preference for convenience, there is no doubt Veestro will become a household name.”

Our vision has always been about making healthy food available to everyone,” noted Monica Klausner, Co-Founder and CMO of Veestro. “We are thrilled to be partnered with M&A Capital, Inc. and Starcorp International S.A. to accelerate this process.”

The Giannuzzi Group, LLP acted as legal counsel to Veestro.

For more information on Veestro, please visit www.veestro.com.