Originally published on NACS
Nestlé USA continues to diversify its coffee portfolio with the acquisition of Chameleon Cold-Brew, a provider of premium crafted coffee sourced consciously and grown sustainably.
Founded in 2010, Austin, Texas-based Chameleon has become the No. 1 organic cold brew brand in the United States, notes Nestle in a press release, and one of the top three refrigerated cold brew brands in the country. Its current portfolio consists of multi-serve concentrates and single-serve, ready-to-drink products, two segments that account for 18% of the $2.5 billion in-home coffee category.
“Chameleon has been extremely fortunate to grow from our hometown base of cold-brew lovers in Austin to a national brand in just a few short years,” said Chris Campbell, co-founder and CEO. “Partnering with a world-class company like Nestlé will give us the opportunity to do so on a bigger platform. Our shared values around product integrity and commitment to sustainability made Nestlé the best choice to enable Chameleon Cold-Brew to accomplish our goals for the future.”
Chameleon’s products are available in a variety of formats: ready-to-drink cold-brew, cold-brew concentrate, kegs, cold brew kits and whole bean coffee. Retailers carrying these products include Whole Foods, Target, Safeway, Albertson’s, and Bed, Bath and Beyond.
“We believe the Chameleon brand is perfectly positioned to support Nestlé’s strategy for coffee, which is to have a variety of offerings in terms of format, taste and price points,” said Paul Grimwood, chairman and CEO of Nestlé USA. “We believe this relationship will benefit both of us as we expand our access to the emerging cold brew category while helping Chameleon grow so that more people can enjoy its delicious, premium crafted coffee.”
As the world’s largest coffee producer, Nestlé champions responsible coffee sourcing around the world. Through the Nescafé Plan and the Farmer Connect program, the company has made a commitment to help secure the future of coffee. Nestlé is working directly with farmers to ensure they are growing viable, healthy crops, and that coffee farming remains sustainable.
The Giannuzzi Group acted as legal counsel to Chameleon.
Originally published on PR Newswire
Vital Proteins, a wellness innovator of collagen-boosting nutrition, announced today that it has received a $19 million investment from CAVU Venture Partners, a VC and growth equity firm started by consumer products veterans known for backing and building iconic consumer brands. The investment further underscores Vital Proteins’ mission to push ingestible collagen into the mainstream and bring clean-label, whole food-based nutrition into the hands and homes of consumers nationwide.
“As a brand, we value authenticity in every element of our business — including our partnerships. I was impressed by the genuine entrepreneurial drive of CAVU’s partners. They possess the deep strategic, operational, and brand-building expertise that will help us further accelerate Vital Proteins’ growth,” explained Kurt Seidensticker, CEO and founder of Vital Proteins. He continued, “I knew upon meeting them that they would be great partners in helping us further expand and accelerate our brand.”
Brett Thomas, CAVU’s co-founder and managing partner, commented, “In an extraordinarily short amount of time, Vital Proteins has become the leading lifestyle brand in the collagen nutrition space. Kurt has built one of the strongest organizations and cultures we have seen in the consumer products world, and we are excited to partner with him and his team in this next phase of growth.”
Bader Alam, Senior Vice President at CAVU, added, “Vital Proteins’ financial success and popularity is underpinned by products possessing a clean ingredient label, as well as their expertise in digital marketing. The collagen nutrition space has a lot of room for growth. Vital Proteins is well-positioned to capitalize on that opportunity, given their strong innovation pipeline and differentiated branding.”
CAVU representatives Brett Thomas and Bader Alam will join the company’s board of directors. Vital Proteins will use the investment to accelerate growth, to educate consumers on the benefits of collagen nutrition and to create and bring to market additional healthy lifestyle products that people love.
Collagen, a natural protein found in the body, is an essential nutrient to the overall health and support of skin, hair, nails, bones and joints. The importance of collagen-boosting nutrition has emerged in recent years, proving itself to be a sustainable trend, with Vital Proteins leading the way. The brand’s collection of powder blends, bone broths, elixirs, and capsules is thoughtfully created with high-quality, all-natural ingredients that contain key proteins and nutrients needed to help you look and feel your best.
The four-year-old brand has achieved 240%+ consecutive year-over-year-growth for the past three years and has grown its retail presence into over 8,000 retail stores, further establishing the company as a leading lifestyle brand for collagen nutrition. Key retail partners include Whole Foods, Sprouts, Fresh Thyme Farmer’s Market, Erehwon, GNC, Vitamin Shoppe, Anthropologie, Urban Outfitters, Free People, and Neiman Marcus. Consumers can expect to see Vital Proteins’ presence grow both on and offline and to expand to additional national retailers in the coming year.
The Giannuzzi Group acted as legal counsel to Vital Proteins.