April 2017

Originally posted on City Buzz List

Kidfresh, the fast-growing brand of better-for-you frozen kids meals announced today that it has closed on its Series B equity round of funding led by Monogram Capital Partners, alongside existing institutional investors Emil Capital Partners and AccelFoods.

Founded by Matt Cohen and Gilles Deloux, two fathers frustrated by the lack of better-for-you food choices for their children, New York based Kidfresh has grown into a nationally distributed line of frozen meals. The Kidfresh platform offers a line of reinvented children’s favorite meals enriched with vegetables, made with wholesome ingredients and no artificial flavors, colors, or preservatives. This round of funding will be used to accelerate growth and continue to disrupt the category, expand the Kidfresh team, drive brand awareness and support its rapid expansion into new growth channels.

“We want children to have better food choices than we had as kids,” says Kidfresh Co-Founder Matt Cohen. “Today’s parents are saying no to processed foods and yes to nutritious and convenient meals for their children. We are creating a solution for them and a destination in the frozen food aisle. Monogram, Emil Capital and AccelFoods constitute the dream team for Kidfresh and are simply the best partners in the industry. We are thrilled!”

“We are incredibly excited to join the Kidfresh team,” said Monogram Founder and Partner Jared Stein. “In today’s often crowded consumer landscape, Matt and Gilles have built a brand with a strong reason to exist in a category of frozen food that is starved for innovation. At its core, Kidfresh is on an authentic mission to provide parents with food offerings that are equal parts healthy and convenient at an approachable price point. We believe the next generation of moms will increasingly look to Kidfresh as a trusted partner in feeding their families, and look forward to supporting the team in this exciting next phase of growth.”

“As a Venture Capital firm focusing on the new American consumer and its desire and demand for ‘better and healthier choices’, Kidfresh has been a perfect fit for us since our first investment a few years ago,” commented Founding Partner Andreas Guldin. “And we are so excited to further support the vision, the brand and the exceptional management of Kidfresh on the journey to provide just better food and real solutions to consumers who care about what their families eat!”

AccelFoods Co-Founder and Managing Partner Jordan Gaspar added, “In partnering with Kidfresh, we see tremendous opportunity in investing behind a company that addresses an underserved market, children. As working moms, we have been looking for a platform focused on nutrition for young families since we launched AccelFoods. It is time for innovation in our children’s meal solutions. We look forward to supporting a banner year for Kidfresh as it continues its mission to transform the food that working parents offer their families.” The early-stage investment fund is known for curating innovative brands in food & beverage and positioning them for high growth.

The Giannuzzi Group acted as legal counsel to Kidfresh.

ENGLEWOOD CLIFFS, N.J.–()–Unilever announced today that it has signed an agreement to acquire Sir Kensington’s, a New York-based condiment maker.

“Working with Unilever will allow us to more rapidly expand distribution while holding true to our values as we help define the next generation of good food.”

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Sir Kensington’s is a mission-driven company and a pioneer and leader in condiments sold in the organic and natural marketplace. Having seen strong growth the past four years, the product line now includes award-winning mustard, ketchup, mayonnaise and a ground-breaking vegan mayo made from aquafaba called Fabanaise™. Launched in 2010, Sir Kensington’s is dedicated to using the finest, sustainably sourced ingredients. Sir Kensington’s mission, and its products, align with Unilever’s vision to make sustainable living commonplace and will complement the company’s current portfolio of products in its Foods category.

“We are excited to bring Sir Kensington’s into the Unilever family. Their mission to bring ‘integrity and charm to ordinary and overlooked food’ is very much in line with our Unilever Sustainable Living Plan,” said Kees Kruythoff, President, Unilever North America. “Sir Kensington’s is an innovative business with outstanding products and a leader in the organic and natural marketplace. We look forward to leveraging our joint understanding of food trends and consumer preferences to significantly grow the business.”

Matthew McCarthy, Vice President of Foods, Unilever North America, added: “Sir Kensington’s is a beautiful brand. The acquisition aligns perfectly with our global Sustainable Nutrition strategy, moving us forward on our mission to delight consumers, produce delicious food with less impact on the environment and promote nutritious cooking.”

Unilever continues to support a transforming food industry by committing to produce food that tastes good, does good and doesn’t cost the Earth.

“We’re honored to partner with such a progressive and purpose-driven company in this next chapter,” said Mark Ramadan, CEO & Co-Founder, Sir Kensington’s.

Scott Norton, Co-Founder, Sir Kensington’s, added: “Working with Unilever will allow us to more rapidly expand distribution while holding true to our values as we help define the next generation of good food.”

Co-Founders Mark Ramadan and Scott Norton will continue in their roles at Sir Kensington’s.

Terms of the deal were not disclosed. The deal is expected to close in the next few weeks. The Giannuzzi Group acted as legal counsel to Sir Kensington’s.