The Giannuzzi Group, LLP


Servicing a unique and important part of consumer-driven business, the firm’s tailored experience and resources enable their clients to meet the unique range of legal challenges facing consumer brands such as brand and infrastructure development, raising capital, market implementation, consumer acceptance, and ultimately, selling their business.

The firm’s long-established relationships with investors, manufacturers, distributors, marketing companies and other consultants and advisors, makes the Giannuzzi Group a value-added legal practice.

Since 1993, Nicholas L. Giannuzzi, the firms’ managing partner has focused on the legal representation of small to mid-sized consumer products companies which have become some of the best known and most successful category leaders in the United States.

In 2010, Nick launched the Giannuzzi Group – the premiere law firm dedicated solely to guiding clients to achieving their business, brand and product development goals.



Nicholas L. Giannuzzi

Since January of 2011, Nick Giannuzzi has served as Managing Partner of The Giannuzzi Group, LLP –...

Ryan Lewendon

Ryan Lewendon is an attorney focused on the representation of high-growth, innovative consumer...

Anthony Iuzzolino

Prior to joining The Giannuzzi Group, Anthony received his B.S. from The Cooper Union for the...

Kara Posner

Born and raised in Jacksonville, Florida it was inevitably known to Kara that she would end up in...

Blake B. Horn

Blake is an attorney focused on guiding private consumer brand companies and entrepreneurs from the...

Jason J. LaValla

Jason grew up in Simsbury, Connecticut. Before join The Giannuzzi Group team, Jason received a B.S....

Adam Marsh

Raised just outside of Detroit, Michigan; Adam attended Cranbrook-Kingswood high school, where he...

Ryan Hall

Ryan was born and raised near Dallas, Texas, and later wound up in Austin, Texas where he received...

Daniella Carelli

Born and raised in Brooklyn, Daniella always knew she would go back to her roots after attending...
Gabi was born and raised outside of Boston. Before joining The Giannuzzi Group, Gabi received her...

Michael Carroll

Born and raised just outside of Boston, Massachusetts, Mike traveled south to New York where he...

Shefali Lakhani

Born in New York, Shefali always knew she wanted to return to make New York her home again. After...

Jenan A. Matari

Brand Manager
Born and raised Jersey girl from Montville, Jenan received her B.A. in Journalism and Media Studies...

Danielle Good

Business Coordinator
Danielle Good was born and raised in Gainesville, Florida, home of the University of Florida Gators,...

Actionable Insights, Substantiated Results


Unilever to Acquire Sir Kensington’s

April 20, 2017 10:00 AM  ENGLEWOOD CLIFFS, N.J.–(BUSINESS WIRE)–Unilever announced today that it has signed an agreement to acquire Sir Kensington’s, a New York-based condiment maker. “Working with Unilever will allow us to more

Kopari Beauty Investment

Originally posted on WWD L Catterton and a handful of celebrities, including Karlie Kloss, have teamed up to invest in coconut oil brand Kopari Beauty. The San Diego-based brainchild of cofounders Bryce and Gigi Goldman, Kiana Cabell and James

PepsiCo will Acquire Probiotic Drinks Maker KeVita

Originally posted on; Written by John Kell The move builds on the minority stake PepsiCo took in KeVita back in 2013. PepsiCo has agreed to fully acquire sparkling probiotic drink maker KeVita, a deal that will diversify the soda and

Beyoncé Joins List Of Investors In WTRMLN WTR

Originally posted on PR Newswire WTRMLN WTR provides delicious hydration for both casual and serious athletes and those seeking a healthier life.  It consists of nothing but cold pressed watermelon and a drop of organic lemon juice.  Straight from

Dr Pepper Snapple Acquires Additional Stake in BodyArmor

Published on Written by Ray Latif Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes

Veestro Raises $1.5 Million To Fuel Continued Brand Growth

Published on PR News Wire NEWBURY PARK, Calif., April 4, 2016 /PRNewswire/ — Veestro, the leading gourmet plant-based meal delivery service, announced today that it has secured $1.5 million in financing, an investment led by M&A

General Mills’ VC Arm Makes Another Food Startup Investment

Originally posted on Fortune Magazine Written by: John Kell The venture capital arm of General Mills has made an investment in another food startup, announcing on Tuesday that it participated in a funding round for cottage cheese maker Good Culture.

REBBL Completes Capital Raise Led by Mark Rampolla’s Powerplant Ventures

Neil Martinez-Belkin Jan. 8, 2016 at 2:47 pm Christmas came early for REBBL last month, albeit just by a few hours. On Dec. 24, the San Francisco-based brand of adaptogen-powered herbal elixirs and tonics closed its first capital raise beyond

American Halal Company, Inc. announces Strategic Acquisition of Mediterranean Snack Foods Company, LLC.

Extends and leverages Saffron Road’s Plant-Based Protein Snack Platform with an On-Trend & Leading Lentil/Legume Product Line Stamford, Connecticut- August 20th, 2015. American Halal Company, Inc. announced today that it had wholly acquired

The Deal: Sage Counsel for Fast-Growing Consumer Brands

By Richard Collings The fourth floor of an aging brick building in the heart of the New York City’s Meatpacking District might be the studio of the latest “it” fashion designer or the lair of a technology company launching the

Suja Juice Announces Minority Investment Deal With The Coca-Cola Company

New Investments Unlock Growth Opportunities for One of the Nation’s Leading Cold-Pressured, Organic Juice and Smoothie Brands San Diego, Ca. (August 19, 2015) – Suja Life LLC. (Suja), named the #2 Most Promising Company in 2015 by Forbes, is

Sir Kensington’s Announces $8.5 Million In New Funding Led By Verlinvest

Financing Round Reflects Momentum in Natural Food Movement NEW YORK, Aug. 14, 2015 /PRNewswire/ — Sir Kensington’s, the leading all-natural condiment company, announced the completion of a $8.5 million Series A equity financing round

Dr Pepper Buys Stake in Gatorade Rival BodyArmor

Soda maker is paying $20 million for 11.7% holding in startup headed by Mike Repole By: Mike Esterl Aug. 11, 2015 Dr Pepper Snapple Group Inc. DPS -0.13 % is paying $20 million for an 11.7% stake in BodyArmor, the sports drink startup headed by

WhiteWave Foods Buying California Yogurt Company for $125M

Aug 7, 2015   WhiteWave Foods has announced the acquisition of Wallaby Yogurt Co. in a $125m deal.   Wallaby is a manufacturer and distributor of organic dairy yogurt products that include Greek and Australian yogurts and Kefir beverages.

The One Group Announces the Purchase of the Katsuya and Cleo Restaurant Brands and the Establishment of a Strategic Relationship

Adding 12 owned and managed/licensed restaurants globally SBE expected to provide opportunity for at least 10 additional restaurants at SLS, Redbury or Hyde hotels over the next 5 years Pro Forma Adjusted EBITDA of approximately $14.9 million for

BEVNET LIVE: Nick Giannuzzi Walks Founders Through Raising Money But Not Ceding Control; Opt for Convertible First Round, LLC Structure, He Urges

Beverage Business INSIGHTS Published 90 X a year       Vol 12, No 57       Jun 9, 2015 Publisher: Benj Steinman   Editor: Gerry Khermouch   Senior Editor: Jim Sullivan Legal vet of hundreds of capital transactions for early-stage

STK Steakhouse is Moving to the W Los Angeles-Westwood Hotel

By Jenn Harris, LA Times STK, the West Hollywood steakhouse known for frequent celebrity sightings, plans to close and reopen at the W Los Angeles-Westwood hotel this summer. The restaurant was a fixture on La Cienega Boulevard’s restaurant

Investing: Nothing Splashy, But Lots of Investors in the Expo West Pool

By: Jeffrey Klineman  Mar. 10, 2015 With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by

Keurig Green Mountain to Acquire Bevyz Global Ltd.

Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas, and other beverages with its innovative brewing technology, announced today that it has entered into an agreement to acquire the outstanding

Mamma Chia leads by example

Chia-based food and beverage company helps to drive market through quality and community By Jessica Jacobsen November 12, 2014 If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares

The ONE Group Announces Plan to Open STK Rebel in Denver

Launch of STK Rebel Represents Next Phase of Company’s Growth Platform Restaurant Projected to Open in 2015 NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it has completed an

The ONE Group is Named to Crain’s New York Business 2014 Fast 50

NEW YORK– The ONE Group Hospitality, Inc. (“The ONE Group”) (OTCQB:STKS) today announced that it has been featured by Crain’s New York Business as one of New York’s 50 fastest growing companies as part of Crain’s Fast 50.  

Conscious capital fund MetaBrand invests in Runa

MetaBrand Capital | Engredea News & Analysis October 7, 2014   MetaBrand Capital, a “conscious capital” private equity fund and the new investment pillar of MetaBrand—a full-service firm providing product formulation, outsourced

Ariana Grande Endorses Wat-aah!, Gets Equity

WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join

The ONE Group Signs Hospitality Services Agreement for W Los Angeles

  NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it signed a hospitality services agreement with Pebblebrook Hotel Trust to provide food and beverage services at W Los

The ONE Group Plans to Open STK in Chicago in 2015

STK Chicago will be The ONE Group’s 10th Location The ONE Group   NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it has signed a lease for a new STK in Chicago in

BODYARMOR’s Sporting Chance

By: Jeffrey Klineman   Premium product. It’s an argument that has worked for craft beer, high-pressure processed juices, vodka, bottled water and RTD teas. It’s worked for Starbucks over your corner coffee shop, for Cape Cod Potato Chips

For Coconut Waters, a Street Fight for Shelf Space

By: David Segal, The NY Times Like kale salads and Robin Thicke, coconut water seems to have jumped from invisible to unavoidable without a pause in the realm of the vaguely familiar. The stuff is everywhere — not just in supermarkets and

Kevin Durant Signs with Sparkling Ice

By: Darren Rovell, Roc NationKevin Durant and Jay Z, finalizing their contract last June, have landed another major endorsement deal since Durant joined Roc Nation Sports.   Kevin Durant has signed another major endorsement deal since

Vita Coco Sells Stake to Owner of Red Bull China

By: David Gelles, DealBook – NY The coconut water craze is coming to China. Vita Coco, the biggest seller of coconut water in the United States, agreed on Monday to sell a 25 percent stake in itself to the owner of Red Bull China for

The 25 Most Influential Kingmakers in Consumer and Retailer Companies

By Ryan Caldbeck, Contributor Earlier this year, we put together a list of the 25 most innovative consumer and retail companies —the CircleUp 25. Today we are releasing the CircleUp Kingmakers—25 of the most influential “kingmakers” in

Alpha Dogs

By: Jeffrey Klineman and Max Rothman Who are the most powerful people in the beverage business? What are the trends, concepts, companies that wield it most effectively? We’ve given it quite a bit of thought lately. While we have trouble with

Suja Picks Up Investment from Alliance Consumer Growth

As the only remaining independent of the “big three” juice brands that deploy high-pressure processing as their marketing and innovation hook, SUJA knows it’s facing deep-pocketed competition from Hain-owned BluePrint and Starbucks-owned

Whynatte Selected as Part of New Food and Beverage Accelerator Program

Whynatte, an Atlanta-based start-up that produces a line of premium coffee beverages and mixers, has been selected as one of four companies to take part in an accelerated growth program launched by AccelFoods, a new food and beverage accelerator with

blk. Signs Distribution Agreement With Big Geyser

Enhanced water could be the most muddled category in the beverage industry. Balance Water contains Australian wildflowers originally used by the Aborigines. Avitae has caffeine. A host of others are alkaline-infused. Aquation is made with xylitol to

Essentia Raises $3.2 Million in Convertible Debt; Projects $22-23 Million in 2014 Sales

Having recently announced its tenth consecutive year of growth, eight of which reached double-digits, Essentia is positioning itself for a booming 2014 — and well beyond. Earlier this year, Essentia, the top-selling enhanced water brand in the

St-Germain Elderflower Liquor Acquired By Bacardi, Plans To Go Global

Apparently we’re not the only ones to notice the rising popularity of St-Germain elderflower liqueur, which has popped up as an ingredient in more and more cocktails since it was first launched six years ago by the Cooper Spirits Company.

Vita Coco Invests in Coco Café

By Jeffrey Klineman After getting rave reviews at the December BevNET Live event – taking home the award during the New Product Showdown — Coco Café had to imagine that it would be getting a lot of attention and some new accounts. But apparently

Pauly D Cocktail Line: ‘Jersey Shore’ Star Launches REMIX ‘Pre-Game’ Drinks

“Jersey Show” star Paul “DJ Pauly D” DelVecchio is adding another accolade to his resume: His own line of pre-mixed cocktails. The drinks, dubbed Remix Pre-Game Cocktail, are vodka-based and come in a variety of flavors,

Rihanna Collaborates with Vita Coco to Launch New Tropical Fruit Flavor

NEW YORK–(BUSINESS WIRE)–Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna. The seventh flavor in the

Big Geyser Gains Exclusive Distribution Rights to Monster Energy, Sparkling ICE in NYC Metro

By Ryan Latif Major developments out of the Big Apple with news that Big Geyser has secured the exclusive rights to distribute Monster Energy and Sparkling ICE in all five boroughs of New York City, as well as Nassau, Suffolk County, Long Island and

Mike Trout Signs First Major Sponsorship Deal With Beverage Brand BodyArmor

Angels CF Mike Trout has “signed his first big national endorsement deal” with BodyArmor Superdrink, according to Darren Rovell of Sources said that Trout will be paid and “also will receive a small equity stake in the

B&G Foods to Buy Pirate’s Booty for $195 Million

By DAVID BENOIT Looking for growth, B&G Foods Inc. has turned to pirates. Courtesy of Pirate Brands The publicly-traded grocery-brand conglomerate is buying Pirate Brands, the maker of the white-cheddar-cheese rice and corn puffs Pirate’s

Body Armor Adds James Harden to Stable of Athlete Partners

LOS ANGELES — BODYARMOR® SuperDrink™ is proud to welcome James Harden to its impressive line-up of athlete partners. Harden, like hundreds of professional athletes and thousands of amateur athletes, has been drinking BODYARMOR as part of his

No Kidding: Vita Coco Launches New Children’s Line

The mock-ups have been displayed in its New York City offices since early winter, but Vita Coco decided to wait a few more months to launch a new line of kids’ drinks. Today, Vita Coco, the number one-selling coconut water brand in the U.S., has

STK Steakhouse Chain to Go Public: Merger With Blank-Check Company Will Help Fund Expansion

By RYAN DEZEMBER Investors hungry to add upscale restaurants to their stock portfolios are about to get a new option: the STK steakhouse chain. STK’s owner, One Group LLC, is merging with a so-called blank-check company in a deal that will

How Num Pang Became New York’s Quietest Restaurant Empire

As trendy as bánh mìs are in New York, it’s curious that most shops and bakeries specializing in the sandwiches — meat-and-pickled-vegetable heroes built on rice-flour baguettes — are still so unfashionable: often found in far-out

The Veri Soda Company Launches Line of Organic, Low-Calorie Sodas

RICHMOND, Va. —  with continuing mounting evidence that carbonated soft drinks (CSD’s) are a major contributor to the growing obesity and diabetes rates in the U.S, the dilemma of how to satisfy the approximately 150 million soda drinkers in


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