The Giannuzzi Group, LLP


Servicing a unique and important part of consumer-driven business, the firm’s tailored experience and resources enable their clients to meet the unique range of legal challenges facing consumer brands such as brand and infrastructure development, raising capital, market implementation, consumer acceptance, and ultimately, selling their business.

The firm’s long-established relationships with investors, manufacturers, distributors, marketing companies and other consultants and advisors, makes the Giannuzzi Group a value-added legal practice.

Since 1993, Nicholas L. Giannuzzi, the firms’ managing partner has focused on the legal representation of small to mid-sized consumer products companies which have become some of the best known and most successful category leaders in the United States.

In 2010, Nick launched the Giannuzzi Group – the premiere law firm dedicated solely to guiding clients to achieving their business, brand and product development goals.



Nicholas L. Giannuzzi


Since January of 2011, Nick Giannuzzi has served as Managing Partner of The Giannuzzi Group, LLP – a premier boutique law firm specializing in the representation of fast-growing, independent companies in the hospitality, food and beverage industries. Prior to forming The Giannuzzi Group, Mr. Giannuzzi was a partner at Donovan & Giannuzzi from 1996 through

Ryan Lewendon


Ryan Lewendon is an attorney focused on the representation of high-growth, innovative consumer products companies. Mr. Lewendon is a partner at The Giannuzzi Group LLP, a premiere boutique law firm that concentrates on the representation of privately-held, high-growth consumer products companies.  Prior to joining The Giannuzzi Group in 2011, Mr. Lewendon was an associate at

Anthony Iuzzolino


Prior to joining The Giannuzzi Group, Anthony received his B.S. from The Cooper Union for the Advancement of Science and Art, where he was awarded a full academic scholarship to study engineering. Anthony went on to receive his J.D. from Brooklyn Law School, while also studying abroad in Beijing, China. During his (limited) time away

Kara Posner


Born and raised in Jacksonville, Florida it was inevitably known to Kara that she would end up in New York City. Before joining The Giannuzzi Group, Kara received a B.S. in Advertising from the University of North Florida, a J.D. from the University of Florida and an LL.M. in corporate law from New York University.

Blake B. Horn


Blake is an attorney focused on guiding private consumer brand companies and entrepreneurs from the infancy of an idea through successful exit.  He also regularly serves as counsel to individual and institutional investors in the consumer brands, hospitality and technology industries.  Thus, you’ll find him advising on a broad range of matters, including mergers and

Adam Marsh


Raised just outside of Detroit, Michigan; Adam attended Cranbrook-Kingswood high school, where he developed a passion for all things Detroit. From Michigan he ventured to Poughkeepsie, New York where he attended Vassar College and was a 4-year member of the Men’s Varsity Soccer team; serving as team captain his senior year. Adam graduated from Brooklyn

Ryan Hall


Ryan originally hails from Texas, being born and raised near Dallas and attending The University of Texas where he studied civil and structural engineering. After working in Austin in construction management and government for a couple of years, Ryan subsequently received his J.D. from New York University School of Law and served as an Articles

Daniella Carelli


Born and raised in Brooklyn, Daniella always knew she would go back to her roots after attending high school in Florida. After her sunshine state hiatus, she graduated with a B.S. from New York University where she majored in journalism, psychology and minored in law. Prior to joining The Giannuzzi Group, Daniella received a J.D.

Gabrielle McGonagle


Gabi was born and raised outside of Boston. Before joining The Giannuzzi Group, Gabi received her B.S. in Communications with a concentration in Public Relations from Boston University, where she competed on the Division 1 Women’s Rowing Team. She later went on to receive her J.D. from Brooklyn Law School, where she was a member

Shefali Lakhani


Born in New York, Shefali always knew she wanted to return to make New York her home again. After attending high school outside of Atlanta, Shefali attended Emory University and graduated with a B.A. in Economics. She eventually made her way back up north to receive her J.D. from Boston University School of Law, where

Chase MacLeod


Chase grew up just outside of Philadelphia and earned his undergraduate degree in Political Science at Temple University.  Later, he earned his J.D. from Brooklyn Law School, where he was an associate managing editor for the Brooklyn Journal of Corporate, Financial, & Commercial Law and earned a Certificate in Intellectual Property, Media, and Information Law.

Peter Bortolussi


A true New Yorker, Peter was born and raised on the North Shore of Long Island, where he attended Chaminade High School. Peter went on to attend Fordham University and graduated cum laude with a degree in Finance. Continuing his Fordham education, he later received his J.D. from Fordham Law School – and was a

Jenan A. Matari

Director of Marketing & Brand Relations

A born and raised Jersey girl from Montville, Jenan received her B.A. in Journalism and Media Studies from Rutgers University, graduating with honors as a member of the National Society of Leadership and Success. During her undergraduate career she spent 5 months traveling throughout Europe and studying Social Psychology (specifically the creation and societal impact

Danielle Good

Director of Operations

Danielle Good was born and raised in Gainesville, Florida, home of the University of Florida Gators, blue skies, orange sunsets, and endless waterskiing. Danielle caught the city bug quite early, and after completing her undergraduate studies in Washington D.C., she shipped out to New York City for her graduate degree from the Manhattan School of

Actionable Insights, Substantiated Results


Spindrift Sparkling Water Closes $20 Million In Series B-2 Funding

Originally published on PR Newsire Spindrift, the first sparkling water flavored with only real fruit, announces the closing of $20 million in Series B-2 funding led by VMG Partners, a private equity firm that specializes in investing in and building

Nestlé Acquires Majority Interest in Latin American Company Terrafertil

Originally published on Nestlé announced that it has acquired a majority stake in Terrafertil, a company selling natural, organic, plant-based foods and healthy snacks. The move widens Nestlé’s presence in a fast-growing category in

Lactalis to Acquire siggi’s to Further Grow the Unique Yogurt Brand

Originally published on PR Newswire NEW YORK, Jan. 4, 2018 /PRNewswire/ — Lactalis has agreed to acquire siggi’s – the U.S. based maker of Icelandic style skyr yogurts with “simple ingredients, not a lot of sugar” – for

Unilever to Acquire Schmidt’s Naturals

Originally published on BUSINESS WIRE Unilever today announced an agreement to acquire Schmidt’s Naturals, a personal care company based in Portland, Oregon. Founded in 2010 by Jaime Schmidt, Schmidt’s Naturals started as a deodorant brand and

Nestlé Acquires Chameleon Cold-Brew

Originally published on NACS Nestlé USA continues to diversify its coffee portfolio with the acquisition of Chameleon Cold-Brew, a provider of premium crafted coffee sourced consciously and grown sustainably. Founded in 2010, Austin, Texas-based

Vital Proteins Secures $19 Million Investment From CAVU Venture Partners To Push Collagen Nutrition Into The Mainstream

Originally published on PR Newswire Vital Proteins, a wellness innovator of collagen-boosting nutrition, announced today that it has received a $19 million investment from CAVU Venture Partners, a VC and growth equity firm started by consumer

Kellogg to buy protein-bar maker Rxbar for $600M

Originally published on Market Watch – Written by Annie Gasparro Kellogg Co. plans to buy niche protein-bar company RXBAR for $600 million, joining other big food makers in tapping new brands to make up for falling sales of sugary, processed

Seven Sundays scores investment from Berlin-based Katjesgreenfood

Originally published on New Hope Seven Sundays, the fastest-growing brand of muesli in the U.S., received a growth capital investment from Katjesgreenfood (part of Katjes Group), based in Berlin, Germany. The investment will be used to expand


Originally published on UFC UFC®, the world’s premier mixed martial arts organization, today announced a multi-year partnership with BODYARMOR® Sports Drink, establishing the isotonic brand as the first-ever “Official Sports Drink” of UFC. As

Mars Food to Acquire Majority Stake in Tasty Bite®

Originally published on PR Newswire Mars Food has signed a definitive agreement today to acquire Preferred Brands International, a Stamford, Connecticut-based, fully integrated manufacturer and marketer of all-natural, ready-to-heat Indian and Asian

Koia Announces $7.5M Fundraise

Originally published on BevNET Written by  Martín Caballero Jul. 17, 2017 Plant-based protein smoothie brand Koia announced today the closing of a $7.5 million seed series fundraising round led by KarpReilly and AccelFoods. “We are incredibly

Owl’s Brew Lands $4M in Series A Round

Originally posted on BevNET Owl’s Brew, makers of tea-based cocktail mixers and a tea-and-beer Radler line, announced Thursday it has closed a $4 million series A funding round. The round included large investments from investment firm Cambridge

Campbell Soup Invests $10M in Meal Kit Startup Chef’d

Originally posted on Campbell’s has invested $10 million in US meal kit upstart Chef’d, less than two weeks after Unilever led investment in a similar kind of business. The soup company will become Chef’d’s largest strategic

First Beverage Group Invests in GEM&BOLT Mezcal

Originally posted on First Beverage Group Los Angeles, CA – May 24, 2017 – First Beverage Ventures, the private equity arm of First Beverage Group, is pleased to announce its investment in GEM&BOLT as the lead investor in an equity raise

Spindrift Sparkling Water Closes $10 Million In New Growth Capital

Originally published on PR Newswire WALTHAM, Mass., May 3, 2017 Spindrift, the first sparkling water made with real fruit, announces the closing of $10 million of new growth capital led by VMG Partners, a private equity firm that specializes in

Kidfresh Raises Series B Funds

Originally posted on City Buzz List Kidfresh, the fast-growing brand of better-for-you frozen kids meals announced today that it has closed on its Series B equity round of funding led by Monogram Capital Partners, alongside existing institutional

Unilever to Acquire Sir Kensington’s

April 20, 2017 10:00 AM  ENGLEWOOD CLIFFS, N.J.–(BUSINESS WIRE)–Unilever announced today that it has signed an agreement to acquire Sir Kensington’s, a New York-based condiment maker. “Working with Unilever will allow us to more

Kopari Beauty Investment

Originally posted on WWD L Catterton and a handful of celebrities, including Karlie Kloss, have teamed up to invest in coconut oil brand Kopari Beauty. The San Diego-based brainchild of cofounders Bryce and Gigi Goldman, Kiana Cabell and James

PepsiCo will Acquire Probiotic Drinks Maker KeVita

Originally posted on; Written by John Kell The move builds on the minority stake PepsiCo took in KeVita back in 2013. PepsiCo has agreed to fully acquire sparkling probiotic drink maker KeVita, a deal that will diversify the soda and

Beyoncé Joins List Of Investors In WTRMLN WTR

Originally posted on PR Newswire WTRMLN WTR provides delicious hydration for both casual and serious athletes and those seeking a healthier life.  It consists of nothing but cold pressed watermelon and a drop of organic lemon juice.  Straight from

Dr Pepper Snapple Acquires Additional Stake in BodyArmor

Published on Written by Ray Latif Dr Pepper Snapple Group (DPSG) has increased its ownership position in BodyArmor, having invested an additional $6 million in the premium sports drink brand. The deal, finalized in March, comes

Veestro Raises $1.5 Million To Fuel Continued Brand Growth

Published on PR News Wire NEWBURY PARK, Calif., April 4, 2016 /PRNewswire/ — Veestro, the leading gourmet plant-based meal delivery service, announced today that it has secured $1.5 million in financing, an investment led by M&A

General Mills’ VC Arm Makes Another Food Startup Investment

Originally posted on Fortune Magazine Written by: John Kell The venture capital arm of General Mills has made an investment in another food startup, announcing on Tuesday that it participated in a funding round for cottage cheese maker Good Culture.

REBBL Completes Capital Raise Led by Mark Rampolla’s Powerplant Ventures

Neil Martinez-Belkin Jan. 8, 2016 at 2:47 pm Christmas came early for REBBL last month, albeit just by a few hours. On Dec. 24, the San Francisco-based brand of adaptogen-powered herbal elixirs and tonics closed its first capital raise beyond

American Halal Company, Inc. announces Strategic Acquisition of Mediterranean Snack Foods Company, LLC.

Extends and leverages Saffron Road’s Plant-Based Protein Snack Platform with an On-Trend & Leading Lentil/Legume Product Line Stamford, Connecticut- August 20th, 2015. American Halal Company, Inc. announced today that it had wholly acquired

The Deal: Sage Counsel for Fast-Growing Consumer Brands

By Richard Collings The fourth floor of an aging brick building in the heart of the New York City’s Meatpacking District might be the studio of the latest “it” fashion designer or the lair of a technology company launching the

Suja Juice Announces Minority Investment Deal With The Coca-Cola Company

New Investments Unlock Growth Opportunities for One of the Nation’s Leading Cold-Pressured, Organic Juice and Smoothie Brands San Diego, Ca. (August 19, 2015) – Suja Life LLC. (Suja), named the #2 Most Promising Company in 2015 by Forbes, is

Sir Kensington’s Announces $8.5 Million In New Funding Led By Verlinvest

Financing Round Reflects Momentum in Natural Food Movement NEW YORK, Aug. 14, 2015 /PRNewswire/ — Sir Kensington’s, the leading all-natural condiment company, announced the completion of a $8.5 million Series A equity financing round

Dr Pepper Buys Stake in Gatorade Rival BodyArmor

Soda maker is paying $20 million for 11.7% holding in startup headed by Mike Repole By: Mike Esterl Aug. 11, 2015 Dr Pepper Snapple Group Inc. DPS -0.13 % is paying $20 million for an 11.7% stake in BodyArmor, the sports drink startup headed by

WhiteWave Foods Buying California Yogurt Company for $125M

Aug 7, 2015   WhiteWave Foods has announced the acquisition of Wallaby Yogurt Co. in a $125m deal.   Wallaby is a manufacturer and distributor of organic dairy yogurt products that include Greek and Australian yogurts and Kefir beverages.

The One Group Announces the Purchase of the Katsuya and Cleo Restaurant Brands and the Establishment of a Strategic Relationship

Adding 12 owned and managed/licensed restaurants globally SBE expected to provide opportunity for at least 10 additional restaurants at SLS, Redbury or Hyde hotels over the next 5 years Pro Forma Adjusted EBITDA of approximately $14.9 million for

BEVNET LIVE: Nick Giannuzzi Walks Founders Through Raising Money But Not Ceding Control; Opt for Convertible First Round, LLC Structure, He Urges

Beverage Business INSIGHTS Published 90 X a year       Vol 12, No 57       Jun 9, 2015 Publisher: Benj Steinman   Editor: Gerry Khermouch   Senior Editor: Jim Sullivan Legal vet of hundreds of capital transactions for early-stage

STK Steakhouse is Moving to the W Los Angeles-Westwood Hotel

By Jenn Harris, LA Times STK, the West Hollywood steakhouse known for frequent celebrity sightings, plans to close and reopen at the W Los Angeles-Westwood hotel this summer. The restaurant was a fixture on La Cienega Boulevard’s restaurant

Investing: Nothing Splashy, But Lots of Investors in the Expo West Pool

By: Jeffrey Klineman  Mar. 10, 2015 With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by

Keurig Green Mountain to Acquire Bevyz Global Ltd.

Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas, and other beverages with its innovative brewing technology, announced today that it has entered into an agreement to acquire the outstanding

Mamma Chia leads by example

Chia-based food and beverage company helps to drive market through quality and community By Jessica Jacobsen November 12, 2014 If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares

The ONE Group Announces Plan to Open STK Rebel in Denver

Launch of STK Rebel Represents Next Phase of Company’s Growth Platform Restaurant Projected to Open in 2015 NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it has completed an

The ONE Group is Named to Crain’s New York Business 2014 Fast 50

NEW YORK– The ONE Group Hospitality, Inc. (“The ONE Group”) (OTCQB:STKS) today announced that it has been featured by Crain’s New York Business as one of New York’s 50 fastest growing companies as part of Crain’s Fast 50.  

Conscious capital fund MetaBrand invests in Runa

MetaBrand Capital | Engredea News & Analysis October 7, 2014   MetaBrand Capital, a “conscious capital” private equity fund and the new investment pillar of MetaBrand—a full-service firm providing product formulation, outsourced

Ariana Grande Endorses Wat-aah!, Gets Equity

WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join

The ONE Group Signs Hospitality Services Agreement for W Los Angeles

  NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it signed a hospitality services agreement with Pebblebrook Hotel Trust to provide food and beverage services at W Los

The ONE Group Plans to Open STK in Chicago in 2015

STK Chicago will be The ONE Group’s 10th Location The ONE Group   NEW YORK–(BUSINESS WIRE)– The ONE Group Hospitality, Inc. (“The ONE Group”) (STKS) today announced that it has signed a lease for a new STK in Chicago in

BODYARMOR’s Sporting Chance

By: Jeffrey Klineman   Premium product. It’s an argument that has worked for craft beer, high-pressure processed juices, vodka, bottled water and RTD teas. It’s worked for Starbucks over your corner coffee shop, for Cape Cod Potato Chips

For Coconut Waters, a Street Fight for Shelf Space

By: David Segal, The NY Times Like kale salads and Robin Thicke, coconut water seems to have jumped from invisible to unavoidable without a pause in the realm of the vaguely familiar. The stuff is everywhere — not just in supermarkets and

Kevin Durant Signs with Sparkling Ice

By: Darren Rovell, Roc NationKevin Durant and Jay Z, finalizing their contract last June, have landed another major endorsement deal since Durant joined Roc Nation Sports.   Kevin Durant has signed another major endorsement deal since

Vita Coco Sells Stake to Owner of Red Bull China

By: David Gelles, DealBook – NY The coconut water craze is coming to China. Vita Coco, the biggest seller of coconut water in the United States, agreed on Monday to sell a 25 percent stake in itself to the owner of Red Bull China for

The 25 Most Influential Kingmakers in Consumer and Retailer Companies

By Ryan Caldbeck, Contributor Earlier this year, we put together a list of the 25 most innovative consumer and retail companies —the CircleUp 25. Today we are releasing the CircleUp Kingmakers—25 of the most influential “kingmakers” in

Alpha Dogs

By: Jeffrey Klineman and Max Rothman Who are the most powerful people in the beverage business? What are the trends, concepts, companies that wield it most effectively? We’ve given it quite a bit of thought lately. While we have trouble with

Suja Picks Up Investment from Alliance Consumer Growth

As the only remaining independent of the “big three” juice brands that deploy high-pressure processing as their marketing and innovation hook, SUJA knows it’s facing deep-pocketed competition from Hain-owned BluePrint and Starbucks-owned

Whynatte Selected as Part of New Food and Beverage Accelerator Program

Whynatte, an Atlanta-based start-up that produces a line of premium coffee beverages and mixers, has been selected as one of four companies to take part in an accelerated growth program launched by AccelFoods, a new food and beverage accelerator with

blk. Signs Distribution Agreement With Big Geyser

Enhanced water could be the most muddled category in the beverage industry. Balance Water contains Australian wildflowers originally used by the Aborigines. Avitae has caffeine. A host of others are alkaline-infused. Aquation is made with xylitol to

Essentia Raises $3.2 Million in Convertible Debt; Projects $22-23 Million in 2014 Sales

Having recently announced its tenth consecutive year of growth, eight of which reached double-digits, Essentia is positioning itself for a booming 2014 — and well beyond. Earlier this year, Essentia, the top-selling enhanced water brand in the

St-Germain Elderflower Liquor Acquired By Bacardi, Plans To Go Global

Apparently we’re not the only ones to notice the rising popularity of St-Germain elderflower liqueur, which has popped up as an ingredient in more and more cocktails since it was first launched six years ago by the Cooper Spirits Company.

Vita Coco Invests in Coco Café

By Jeffrey Klineman After getting rave reviews at the December BevNET Live event – taking home the award during the New Product Showdown — Coco Café had to imagine that it would be getting a lot of attention and some new accounts. But apparently

Pauly D Cocktail Line: ‘Jersey Shore’ Star Launches REMIX ‘Pre-Game’ Drinks

“Jersey Show” star Paul “DJ Pauly D” DelVecchio is adding another accolade to his resume: His own line of pre-mixed cocktails. The drinks, dubbed Remix Pre-Game Cocktail, are vodka-based and come in a variety of flavors,

Rihanna Collaborates with Vita Coco to Launch New Tropical Fruit Flavor

NEW YORK–(BUSINESS WIRE)–Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna. The seventh flavor in the

Big Geyser Gains Exclusive Distribution Rights to Monster Energy, Sparkling ICE in NYC Metro

By Ryan Latif Major developments out of the Big Apple with news that Big Geyser has secured the exclusive rights to distribute Monster Energy and Sparkling ICE in all five boroughs of New York City, as well as Nassau, Suffolk County, Long Island and

Mike Trout Signs First Major Sponsorship Deal With Beverage Brand BodyArmor

Angels CF Mike Trout has “signed his first big national endorsement deal” with BodyArmor Superdrink, according to Darren Rovell of Sources said that Trout will be paid and “also will receive a small equity stake in the

B&G Foods to Buy Pirate’s Booty for $195 Million

By DAVID BENOIT Looking for growth, B&G Foods Inc. has turned to pirates. Courtesy of Pirate Brands The publicly-traded grocery-brand conglomerate is buying Pirate Brands, the maker of the white-cheddar-cheese rice and corn puffs Pirate’s

Body Armor Adds James Harden to Stable of Athlete Partners

LOS ANGELES — BODYARMOR® SuperDrink™ is proud to welcome James Harden to its impressive line-up of athlete partners. Harden, like hundreds of professional athletes and thousands of amateur athletes, has been drinking BODYARMOR as part of his

No Kidding: Vita Coco Launches New Children’s Line

The mock-ups have been displayed in its New York City offices since early winter, but Vita Coco decided to wait a few more months to launch a new line of kids’ drinks. Today, Vita Coco, the number one-selling coconut water brand in the U.S., has

STK Steakhouse Chain to Go Public: Merger With Blank-Check Company Will Help Fund Expansion

By RYAN DEZEMBER Investors hungry to add upscale restaurants to their stock portfolios are about to get a new option: the STK steakhouse chain. STK’s owner, One Group LLC, is merging with a so-called blank-check company in a deal that will

How Num Pang Became New York’s Quietest Restaurant Empire

As trendy as bánh mìs are in New York, it’s curious that most shops and bakeries specializing in the sandwiches — meat-and-pickled-vegetable heroes built on rice-flour baguettes — are still so unfashionable: often found in far-out

The Veri Soda Company Launches Line of Organic, Low-Calorie Sodas

RICHMOND, Va. —  with continuing mounting evidence that carbonated soft drinks (CSD’s) are a major contributor to the growing obesity and diabetes rates in the U.S, the dilemma of how to satisfy the approximately 150 million soda drinkers in


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